Florida State University
Office of Trademark Licensing


A trademark (or mark) is any logo, symbol, nickname, letter(s), word, slogan, or derivative used by an organization, company or institution to identify its goods/services and distinguish them from other entities or competitors. Any reference to the University or trademarks adopted hereafter and used or approved for use by Florida State University shall be subject to the policies and procedures of the Office of Trademark Licensing. Additionally, any derivations of the University marks which would cause consumers to erroneously believe that the product originated from or was sponsored or authorized by the University shall also be covered by the trademark licensing program policies and procedures.
Licenses must be obtained for the use of any FSU trademark, image, or photograph used on any packaging (including hangtags, stickers), signage, or product sold to the general public or to campus departments and organizations. In addition, promotional licenses must be obtained by companies or organizations wanting to associate with the University through any use of its trademarks. If you or your business/organization wishes to use any of FSU’s trademarks in any type of advertisement to promote the sale of your goods or services (print advertisements, radio spots, TV spots) or if you or your business/organization wishes to use any of FSU’s trademarks to drive business to your organization in other ways, please contact Seminole Sports Properties at 850-645-7862.
Thank you for your interest in producing officially licensed Florida State University merchandise. CLC serves as Florida State University’s licensing agent and coordinates all requests for licensing. If you are interested in obtaining a license to produce Florida State University merchandise, please visit here to learn more information about the requirements and process. You can also contact CLC at 770-956-0520, or applications@clc.com. Please keep in mind that Florida State University's licensing program has nearly 400 manufacturers licensed to produce a variety of products. We feel that certain product categories are sufficiently supplied by our current base of licensees and may be unavailable to new companies. Therefore, you will need to provide detailed information about your company, product, retail relationships, and marketing plan.
Look for the Label! Product that has been approved and licensed by Florida State University will bear an Officially Licensed Collegiate Product label. If the product does not have this hologram, you can assume that the product is not officially licensed. Other signs of unlicensed or infringing merchandise may be:
  • Product appears to be very poor quality
  • Florida State University images and logos are distorted or manipulated, sometimes in a distasteful manner
  • Trademark designations – ® or ™, are missing from some or all Florida State logos and verbiage.
Florida State participates in a new program called Community Connect through our trademark licensing agent, CLC. The program is designed to provide individuals producing hand-crafted items featuring our marks with an efficient and cost-effective opportunity to use our trademarks.

Please note that the program is only open to individuals producing domestic handcrafted items featuring collegiate marks at home and selling/distributing to individual consumers via events or direct sales. This might include events organized by church, school, county, state, craft, holiday, Junior League, street festivals, gift marts, or flea markets. In addition, no more than 500 units may be sold per year and the total sales per year cannot exceed $2,500 per university. No sales are permitted on a wholesale basis or to a third-party retailer.

If you are interested in obtaining a Community Connect license, please complete the application at – login.directlicensinghub.com. As part of the process, you will be required to provide the following:
  • $200 annual administrative fee
  • Sample/design of your product

Yes, Florida State provides royalty-free authorizations for individuals and families who wish to use a Florida State logo on a headstone, urn, or similar memorial item. Please submit your request here.
Yes. While commercial bakeries are unable to advertise or produce for the general public without a license agreement, we will approve requests from individuals on a one-time basis. To receive permission, please submit a request here.
Yes, in order for the University to maintain and protect its brand, permission must be obtained from Florida State University Trademark Licensing and a licensed vendor must be used.