Florida State University
Office of Trademark Licensing

Seminole Clubs

Trademark Licensing Policy

Use of a University mark with an organization name implies association with the university. Therefore, only alumni clubs and chapters recognized by the FSU Alumni Association are allowed to use University marks in conjunction with their organization’s name.

Club/Chapter Logos

All logos using the University’s marks must be approved by Licensing. The following guidelines apply:

  • Club/Chapter logos must identify the organization by including the official name of the Seminole club or chapter (example: “city” Seminole Club).
  • Only current University trademarks can be used (use of vintage marks is not permitted).
  • University marks may not be altered. Marks may not be stretched, squeezed, altered, have added patterns or effects, or otherwise edited.

Ordering Merchandise

Any product, packaging or signage bearing University trademarks (with or without club logos) must be purchased only from those manufacturers licensed to produce merchandise bearing University marks. Using an officially licensed company to manufacture a product ensures that brand guidelines are met, the company has provided appropriate product liability insurance, and has fulfilled contractual requirements to protect Florida State University and its intellectual property. To ensure consistency in the use and protection of the University’s name and marks, all product designs and club/chapter logos using the University’s marks must be approved by Licensing and follow these guidelines:

  • Clubs/chapters may use University marks, except the seal and vintage marks, on merchandise as long as that merchandise also identifies the club/chapter.
  • All merchandise bearing University trademarks, whether standalone or incorporated as part of a club/chapter logo, must be ordered through an officially licensed vendor. The vendor will be responsible for submitting the design for approval on behalf of the club/chapter.
  • Royalties will apply for clubs/chapter.

Use of Third-Party Marks

Use of trademarks or other intellectual property owned by a third party must be approved by that entity in writing and submitted to the Licensing Office along with the desired artwork. For example, if a club or chapter wishes to use artwork, slogans, or trademarks created by someone not associated with a club, a written release allowing for such use is required before Florida State University will grant design approval.

Club Sponsors

Sponsor logos can only be used in conjunction with official club/chapter logo, and cannot be combined with standalone University trademarks (ex: The Seminole head cannot appear alongside a sponsor restaurant on a koozie).

Unauthorized Use

Please note that any use of University marks that does not comply with the University's licensing and approval requirements is unauthorized and may violate Federal and/or state laws. The University reserves the right to take appropriate action when confronted with unauthorized uses of its marks.

Recommended Vendors

Florida State University's licensing program has more than 400 manufacturers licensed to produce a variety of products, many of which focus on servicing internal groups and departments on campus. For a complete list of vendors, including recommendations for your organization, please visit our "Find a Licensee" page here.