RECOGNIZED STUDENT ORANIZATIONS
Trademark Licensing Guidelines
To ensure consistency in the use of the University’s name and marks, all products, or signage bearing reference to Florida State University must be produced by manufacturers licensed through the University’s licensing agent, CLC. Officially licensed manufacturers are required to carry appropriate product liability insurance and to meet standards of the University Code of Conduct with respect to labor standards. Products manufactured for resale, social functions, or fundraising are subject to our customary royalty rate. For the most part, products manufactured for philanthropic related events are exempt from royalties. The following guidelines have been created to assist groups in knowing the proper way the student organization can identify with the university. Recognized student groups are able to identify with Florida State University in so much as:
- The Recognized student organization identifies as a student-based organization not to be confused with a University department, program, or initiative;
- The Recognized student organization’s identity does not interfere with the integrity of Florida State’s trademarks, athletic brand or intellectual property.
Student Organization Names
Per the RSO Handbook, organizations may NOT use FSU in the front of their name, due to University Regulations and the Florida Administrative Code.
Recognized student organizations that wish to use the university’s name as part of their organization’s name may do so as long as sponsorship or endorsement by the university is not implied or stated. If used, organizations are restricted to the following: a. The university’s name may only appear at the end of the organizations name and should be followed by the statement "a Recognized Student Organization" (i.e. Student organization at Florida State University, a Recognized Student Organization) b. The title should follow one of these forms: (1) Florida State University; (2) FSU.
Example: Your organization should be "Involvement Club at FSU" instead of "FSU Involvement Club" or "Involvement Club at Florida State University" instead of "Florida State University Involvement Club".
Recognized Student Organizations Logos & Visual Identity
Recognized student organizations are encouraged to create their own, unique logo and design to brand their organization. Logo guidelines are outlined below.
- The logo can utilize any of the following words in text: Florida State University, Florida State, or FSU.
- The organization’s name must be incorporated in the logo.
- The logo should not incorporate any of the elements taken from the University seal or Seminole logo (primary athletic mark).
- University trademarks cannot be altered, tampered with, modified, or overprinted with other words or design elements.
- For example, it is not permissible to change the interlocking "FSU" within the Seminole head to the organization’s name.
- Use of the logo on products must be approved by the Licensing Office prior to production of the products. A University licensee will submit the artwork to the Licensing Office for approval.
DESIGN GUIDELINES FOR RSO MERCHANDISE
- The permission to use university trademarks on the product is centered on the concept that the product is promoting the RSO at Florida State University (designs should not compete with commercial product at retail).
- Do not make it appear that your group is a department or official entity of the university or that you represent a specific college or Florida State University as a whole. Student groups cannot be the retailing arm of a college or department.
- The official RSO name (how it is registered in NoleCentral) must be on the product.
- The official RSO name should be equal to, if not larger than, university verbiage/marks on the design.
- Do not use acronyms if the meaning isn’t clear (“FARFNC” may mean something to your student group, but not to external audiences).
- University marks cannot otherwise be altered, tampered with, modified, incorporated into other marks, or overprinted with other words or design elements. There must be a clear separation between RSO logos and university logos.
Any product or signage bearing University trademarks must be purchased only from those manufacturers licensed to produce merchandise bearing University marks. Using an officially licensed company to manufacture a product ensures that brand guidelines are met, the company has provided appropriate product liability insurance, and has fulfilled contractual requirements to protect Florida State University and its intellectual property.
Use of Third-Party Marks
Use of trademarks or other intellectual property owned by a third party must be approved by that entity in writing and submitted to the Licensing Office along with the desired artwork.
Please note that any use of University marks that does not comply with the University's licensing and approval requirements is unauthorized and may violate Federal and/or state laws. The University reserves the right to take appropriate action when confronted with unauthorized use of its marks.
Florida State University's licensing program has more than 350 manufacturers licensed to produce a variety of products, many of which focus on servicing internal groups and departments on campus. For a complete list of vendors, including recommendations for your organization, please visit our Licensed Vendor list here.