Florida State University
Office of Trademark Licensing

Campus Departments


To ensure consistency in the use of the University’s name and marks, all products, signage, or packaging bearing reference to Florida State University must be produced by manufacturers licensed through the University’s licensing agent, the IMG College Licensing. Officially licensed manufacturers are required to carry appropriate product liability insurance and to meet standards of the University Code of Conduct with respect to labor standards.

Products manufactured for resale, social functions, or fundraising are subject to our customary royalty rate. Products manufactured for philanthropic related events are exempt from royalties.

Procedures for Obtaining Art & Product Approvals

  • FSU has over 400 licensees nationwide with many in-state or local licensees. Visit the “Find a Licensee” page for a list of current licensees.
  • Take your artwork to a licensed manufacturer or ask the licensee to create the artwork for you.
  • Provide the following information to the licensed vendor:
    • Customer name/organization/email/phone
    • Use of Product: internal consumption, resale, fundraising, etc.
    • Quantity of items you wish to order
    • Is this item being purchased with University funds?
  • The licensee will submit the artwork to FSU’s Licensing Office for approval and if necessary, remit royalties to IMG College Licensing on FSU’s behalf.

For assistance in locating a licensee or any other questions contact FSU’s Licensing Office at 850-644-8690 or email Garrett O’Connor at goconnor2@admin.fsu.edu.

Policies Concerning the Approval of FSU Related Artwork

Prior to ordering or designing any product, please take time to review both our University Brand Guidelines and Artwork Do’s and Don’ts pages.

Please also note that campus departments may include a sponsor name/logo along with University trademarks on products and certain forms of advertising for approved events only. The department’s name must be included in the design to communicate that the relationship is a partnership with a particular department and not an endorsement by the University as a whole. Based on the scope of the program, a rights fee may be assessed to the sponsor to associate its name with Florida State University. University departments will need to secure approval for any joint advertisement from both the Licensing Office and Sports Marketing (Seminole Sports Properties) to insure that there are no conflicts with corporate sponsors or other University contracts.