Florida State University
Office of Trademark Licensing

Trademark Policies

TRADEMARK LICENSING POLICY

Policies Concerning the Approval of Florida State University Related Artwork

  • To protect Florida State University’s trademarks and promote a consistent visual identity, FSU marks may vary in size, but cannot otherwise be altered, tampered with, modified, incorporated into other marks, or overprinted with other words or design elements.
  • Use of a current student athlete's name or likeness on commercial merchandise is a violation of NCAA rules and may result in the student athlete being declared ineligible.
  • Use of intellectual property owned by a third party must be approved by that entity in writing and submitted to the licensed manufacturer along with the artwork. For example, if you wish to use artwork, slogans, or trademarks created by someone not associated with your organization, a written release allowing for such use is required before Florida State will grant design approval. This type of approval process often takes weeks, so allow enough time for such approval to be obtained.

Florida State University does NOT approve or endorse the use of its marks in conjunction with alcohol or tobacco related products, illegal or illicit activities or substances, firearms, religious affiliation, or political affiliation. Florida State University does NOT approve designs on behalf of any third party right's holder.

Business Use

  • Businesses may use the University trademarks in a non-permanent fixture (i.e. window painting, removable lettering on marquees) supporting University events.
  • Businesses may not establish a permanent statue or icon, paint a mural on the front or inside of a place of business that includes the University trademarks or likeness without written permission from the Office of Trademark Licensing.
  • Businesses or organizations may not use the trademarks of the University in any type of advertisements, on web sites or on banners, etc., without written permission from the Office of Trademark Licensing.
  • Businesses may not produce merchandise for resale or give away that utilizes the University’s trademarks and its name and/or logo without written permission from the Office of Trademark Licensing.
  • Businesses may not use University trademarks to promote their products or services in print advertising, radio or television without a promotional contract in place or written permission from the Office of Trademark Licensing.

Web Use

  • Individuals or businesses may not use University trademarks on a website without written permission from the Office of Trademark Licensing. If approved, the University will provide a disclaimer that must be used on the site.

Rights fees and royalties for the use of the University trademarks in all instances will be assessed.